Beno
Automobile
Logo & Identity system
Brand Development
Application Design
Communication Design
UAE
Summary
A tech startup is going to revolutionize regional car rental industry needs a holistic brand system that’s instantly recognizable, works around the region, and is efficient to execute.
Challenge
In a city like Dubai, where the car rental market is booming and dominated by well-established players, breaking through with a fresh, tech-driven concept was no small feat. The real challenge was crafting a brand that could not only stand out but also scale across the region with clarity and consistency.
We didn’t just design an identity, we shaped a personality. The tone was crafted to feel modern, playful, and effortlessly human. Every element, from voice to visuals, invites users in with clarity and confidence.
Our customer aspired to emerge as the premier car rental service provider in their selected markets, aiming for a top position within the region. To achieve this, our task was to refine the brand's personality and develop an advertising toolkit that would establish a distinct tone of voice and unique look-n-feel for the brand.