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Ministry of Shirts
Fashion
Logo & Identity system
Brand Development
Sweden
Summary
Built a timeless brand from the ground up for a niche, quality-focused audience.
We crafted a brand that feels established from day one. A crowned lion icon symbolizes strength, style, and legacy. Bold yet minimal, the identity blends quiet confidence with timeless appeal.
We started from scratch and built a brand that feels rooted in timeless craftsmanship. The name evokes authority; the logo was designed as a seal of quality. From visual design to brand voice and messaging, we shaped a distinct brand personality that speaks to sophistication, confidence, and enduring value.
Challenge
Breaking into a niche, quality-conscious market demanded more than just a good product, it required the creation of a brand that felt instantly credible, established, and trustworthy. The real challenge lay in crafting a new name and identity that could confidently sit alongside legacy brands.
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